Today Advanced Insulation Systems has unveiled their new name, brand identity, logo, and website. The company has undergone a complete brand review and update to reflect its current position and offering to the energy market.
Until now, you may have known them as Advanced Insulation Systems, AI or AIS. To simplify what they are called and to better reflect the changes in their solution and product offering, they will be changing their name to Advanced Innergy Solutions and will be known simply as AIS. AIS have always provided advanced solutions for their customers and the addition of the word ‘Innergy’ captures the innovative nature of their products and solutions for the energy sector. They are also aligning company acquisitions by adding AIS to Covertherm, Manuplas and Bardot to further strengthen the ties and increase the combined efforts of the team.
As an organisation, they have developed services beyond insulation and wanted a name to reflect this. Through their brand they want to stay close to their heritage but modernise how they are represented to their network of customers and suppliers in the energy and marine sectors. Bringing together all products and solutions under one corporate name—‘Advanced Innergy Solutions’ (AIS), will make it easier to showcase all solutions and products under one umbrella brand.
In the last three years, AIS has significantly increased its market share in new energy markets – offshore wind and more recently automotive. The original name and logo helped the company establish itself as a leading fire protection and insulation provider for the oil and gas sector for over twenty years, the new name and branding simplifies and consolidates their offering and will enable the company to continue with their diversification plans.
Commenting on the rebrand, Andrew Bennion, the company’s Managing Director said;
“It was important during this process that AIS retained its history and established presence in core sectors by undergoing an evolution rather than a revolution, but at the same time updating our name and branding to future proof our growth."
The new branding will start to appear from today as will the new website which has been developed with site visitors in mind to provide them with improved navigation and easier access to content. The rebrand and launch of the new website represents the company's ambitions and reflects how they have evolved in recent years.